Are you designing great products that just don’t sell the way they should?
Are good employees leaving with bad feelings and you didn’t even have a chance to keep them?
Do your clients switch to your competitors even after giving you great reviews?
Don’t know what to do with your alums?
That’s all the same problem, with a very direct solution that’s unique to your organization.
The core issue is that you don’t fully understand what will cause other people–employees, clients, alums, jobseekers, potential clients, customers–to behave the way you expect them to and want them to. The solution is to use behavioral design to identify the progress your target person is making and create a product, process, system, or service that will induce the behavior you want from them. This will require being crystal clear about the strategy, needs, and processes of your organization, and how the target person’s behavior interacts with those needs.
Our consultation will identify and clarify what your organization needs and brings to the interaction, and then use both the target progress model and Jobs To Be Done theory to identify what will cause the target person or group to behave in the desired way. Once we know that, we can design a process, product, service, system, or whatever you need that will induce behavior.
There is no one-size solution for any of these people-related processes, but customized, collaborative solutions resonate with your target person or group. That’s why our consultation consists of working together to create a solution, instead of just buying a process off the rack. Our collaborative solution is simple, straightforward, and designed by you, not some external expert who doesn’t understand your organization.
Here’s how I work with different groups:
If you’re higher ed or another program with alums, and you need help determining what your specific alums respond to and how to start up programming that creates enthusiasm, click here.
If you’re any kind of work organization struggling with hiring, from writing job listings that get quality responses to hiring people who won’t ghost you before they start, click here.
If you need to train groups of people to do things they haven’t done before, and you’re going uphill against their motivation to be trained or to change, click here.
If you’re struggling with designing a product or service that customers will click “Buy” on (especially if it’s exactly what they told you they want), click here.
If you’re a work organization without solid management processes and you’re losing good employees because of it, and have no idea where to start, click here.
If you don’t even know what the actual problem is, but you find yourself muttering “Hell is other people,” click here.
Ready to hop on a call or Zoom to talk about whether working with me makes sense for you and your organization? Email me at Magda @ MagdaPecsenye dot com.
