Alum Group Strategy

Want more donations, more loyalty, more engagement, and more deep connection in your alumni population? Together we can create a self-sustaining alumni machine that makes being an alum of your institution even more rewarding than being a student is.

You have thousands of alumni out there, waiting to be engaged and activated to connect and volunteer and donate. The only trick is to figure out first what you want them to do, and then figure out the best ways to engage them.

This is different for every group of alums. Whatever made them choose to attend your institution is probably still true for them, but they’re also living through normal phases of life. So figuring out what progress your alumni segments are making tells you what will engage them and reactivate their loyalty. Once they have a current relationship with the institution through the alumni group, they’re far more likely to donate, and make bigger donations, than if they were giving out of nostalgia.

You can work with me to create a plan for you to do all the steps yourself, or to have me guide us through all the research and then you to all the implementation of engagement strategies, or I can lead everything for you including the implementation. Book a time to talk to me about what makes the most sense for your institution, and to see if we can make the kind of engagement transformation happen that will improve everyone’s lives.

Want to talk about what your institution is looking for? Email me at Magda @ MagdaPecsenye dot com.